Saturday, August 15, 2009

Nike ELNA Customized Dunk Lo & Hi

As a broadcast design project for Bezalel Academy of Art and Design, the Israel-base graphic designer ELNA created an mix medium short, intended to be a commercial for Nike Israel. Along with animated sequences, the short film also included live action shots of 3 pairs of Nike Dunk low & high, all customized by ELNA. In order to coordinate with the film’s animation, each of the Dunks were outfitted in bold strokes, playful shapes and vibrant colors. And with the help of DJ Markey Funk, included the sound samples taken from Hip-Hop stars describing their sneaker addiction… No words yet on whether the sneakers will be available for the general public...Of course I think the high-top dunks are the freshest, but it says they are womens so...










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