Thursday, April 16, 2009

Asher Roth & UUNERCRWN

Once again another rapper is teaming up with UNDRCRWN to make a line of clothing.  A little over a month ago, official news broke announcing a collaboration between UNDRCRWN and Asher Roth that was incorporated into UNDRCRWN’s Spring 2009 collection. Thanks to this project’s reception by both UNDRCRWN patrons and Asher Roth fans, the brand decided to add a second part to the callabo in the form of a handful of t-shirts featuring UNDRCRWN branding and Asher Roth images.

Citing Roth’s massive hit, “I Love College” and the movie Animal House as inspiration, UNDRCRWN has incorporated images of what you might see left over after a party such as beer cans, undergarments and a beer keg into the shirts’ graphics. The writing on the tees incorporate the same style of font that you may remember from the cover of National Lampoon’s Animal House. All the t-shirts from this part of the collaboration will be available on April 20th (4/20, most likely meant to make one think of something other than the 3rd Monday in April), which is also the same day Asher’s album is set to drop.




No comments:

Post a Comment