An Inaccurate Look at the Making of a Native Fitzsimmons

In one of the more clever ad spots in recent memory, Native presents An Inaccurate Look at the Making of a Fitzsimmons, a Wes Anderson-esque imagining of what goes into shoe manufacturing. The result is a whimsical interpretation, where buried treasure is unearthed, bananas are found and mythical shoes are created. The Native team deserves a ton of credit for thinking outside of the box on this one. Check it out.

 

Aziz Ansari & Donald Glover at NY Fashion Week

Two of my favorite comedian/actors right now. Both of them are definitely doing their thing.

2011 Nike MAG: The Full Story

The Saga continues! Sneaker enthusiasts and fans of the 1989 movie Back to the Future II had to wait almost 23 years for their Nike MAG to drop. After all the video and event hype, an extensive behind the scenes video is presented here. Several of the personalities involved in the whole project go on the record from both Nike and Back to the Future’s teams including Tinker Hatfield and Mark Parker. The Nike MAG has now obviously been made available for collectors through eBay but this video hopefully answers any questions many might have regarding the process behind the greatest shoes never made.  I wish I had stacks in order to get a pair of these.  The bids on ebay were 10,000 and upward!

Back For the Future: MAG 2011 Nike

Me and my brother were talking about these today. I use to work for Nike selling shoes years ago and have always had a love for Nike. During my childhood Back to The Future was me and my brother's favorite movies! I told my brother ever since I can remember these have been in my Lexicon for what Nike shoes are! So excited just wish I had the scratch to bid on them.

Marty McFly's Closet

Following endless speculation about this week’s “secret” event going down in Los Angeles, Nike gives us an official teaser into the return of the Nike MAG, of course made popular by the Back to the Future film franchise. No further details are available but could this mean that the almighty Marty McFly petition finally worked its magic? Stay tuned for further news shortly.

New Era “912″ Commercial featuring John Krasinski and Alec Baldwin

Alec Baldwin and John Krasinski meet online in this latest New Era commercial that continues previous releases. Over webcam the actors fight out their baseball rivalry between the Boston Red Sox and the New York Yankees. These are classic spots...

How to Make It in America Season Two Trailer Part II

I am really excited about the second season of How to Make it! Keep the preview trailer coming!
Ben Epstein and Cam Calderon looking to bring their new clothing brand to today’s competitive market. This season sees the return of Kid Cudi as Domingo Dean as well as the ventures by all of the characters. Expect appearances this season from Pusha T, Javier Nunez and Pharrell Williams and be sure to tune into the show starting October 2 at 10:30pm.
 

The Roots for John Varvatos 2011 Fall/Winter Video

John Varvatos has always linked his fashion brand tightly with the musical realm – from buying the historic CBGB space on New York’s Bowery and turning it into a rock’n'roll-themed store to featuring the likes of Iggy Pop and Dave Matthews in previous ad campaigns. Bridging out a little bit from his usual suspects of aging rockers, Varvatos has recently tapped The Roots, who the designer has referred to as “one of the most innovative musical forces on the planet,” to front his 2011 Fall/Winter ad campaign. Not merely content with swathing the four-time Grammy-winning group in his trademark punk-inspired takes on luxury tailoring, Varvatos also commissioned them to perform an original track during the campaign’s shoot at Republic Airport in New York.  

LRG 2011 Fall Lookbook Video

San Francisco is a favorite destination of LRG for creative inspiration and serves as the backdrop for the brand’s Fall 2011 season photoshoot. This year LRG featured music artists Mayer Hawthorne and Bilal. Also making appearances are LRG snow team rider Chris Grenier and skate team riders Tom Asta, Felipe Gustavo, Karl Watson and Jackson Curtin. Look for Fall 2011 in stores soon.

How to Make It in America Season 2 Trailer

Possible my favorite show on TV, HBO’s How to Make It in America, recently unveiled its trailer for its upcoming season 2. For those unfamiliar, the show focuses on the hustling lives of Ben Epstein and Cam Calderon who are eager to make their break into the cutthroat New York fashion scene. The show’s ability to infiltrate and focus on certain niche elements were among the defining points of comedic drama which also features appearances from Kid Cudi and skater Javier Nunez and none other than my celebrity Love Lake Bell. The trailer also includes Theophilus Monk‘s new single, “I STAND ALONE.”

Generic Surplus

To all my fellow Sneaker Heads and Footware enthusiasts I would like to take a moment of your time to tell you about a company that I have come to love. Not only do they make high quality products they also have amazing customer service.  For those of you who have never heard of Generic Surplus, they are a branch of The Generic Man, a small company founded in Los Angeles in 2008.  
Their mission statement is simple:  
Timeless, Refined, Monochromatic
In a time when shoe design is overwhelmed with flashy branding and logomania, Generic Surplus pursues a more conceptual approach, discarding loud logos in favor of clean, refined lines with monochromatic colorways and durable, innovative materials. Incorporating elements of street wear, rock n’ roll and avant-garde fashion, Generic Surplus creates designs with a timeless appeal that leads the way towards a new direction for everyday footwear.


You may be asking why I am taking the time to talk about a company.  Well recently I came across some of the best customer service one could possible ask for.  My favorite pair of GS shoes are my 2010 Chukka Sneakers.  A couple of weeks ago the laces ended up shredding after a year in which I wore them all the time in many different kinds of environments including: airports, bars, formals, clubs, baseball games, in the rain, traveling, and the beach. So, about a week ago I decided I would try to find an email address for the company to see if I could get a new pair of laces for them.  


Blah say blah to make a long story short I basically emailed the company asking if there was anyway I could buy a new pair of laces directly from them or if they could recommend a place that sells their laces.  The next day I received a very nice email from GS.  They basically said they would do their best to find the matching laces in their office or a pair of laces that would work, and that they would go ahead and send everything my way.  At no point did they ever mention money or ask for any in return.  Today I came out to my mail box and found an envelope full of new free GS laces!  I was shocked at the level of customer service and genuine care they showed me.  I have always been a fan of their products and when anyone asked me about my GS shoes I would always sing their praises.  But after my recent experience I thought it was time for everyone to know that GS not only makes quality goods, but they back them up with amazing customer services.  So if you are looking to add a new edition to your collection, one that blurs the line between sneaker and shoe, casual and dressy at a reasonable price, then look no further Generic Surplus is the brand for you!


Generic Surplus 

The Pursuit of Cool Trailer

No pun intended but this is cool...The Pursuit of Cool is an upcoming documentary series from R+I Creative which looks into the prospect of “hedonism, sharing and meeting cool people with stories.” The upcoming documentary features appearances from Coltrane Curtis, Michele Savoia “The Tailor” and Ron Grant from “Ron Grant & Friends” among others. Stay tuned for subsequent episodes.

New Era “Dog” featuring John Krasinski and Alec Baldwin

The ongoing battle between celebrity baseball fans John Krasinski and Alec Baldwin continue in this latest New Era spot dubbed “Dog.” The antics of John Krasinski take a comedic turn for the worst after tagging up Baldwin’s ‘dog’ in full Red Sox branding. Keep em coming.

Matt Stevens – MAX100 Book Project

If you wanted to buy me a classy gift for my future home...this is where its at!

For graphic designer Matt Stevens, that process is to mollify something else – his obsession of Nike Air Max 1. A continuation of his ongoing project, Air Max 1-A-Day, where he graphically re-animate a pair of Air Max 1 injected with influences, subject matter, and other daily stimulants. Already at his 60th pairs of designs, Stevens hopes his new MAX100 Book will permit him to finish and compile his creations in a printed matter form.

Nike & The Cool Kids Footlocker “Get Fresh Air” Commercial

Footlocker unveils a star-studden new commercial to a special tune by The Cool Kids. The piece features Amar’e Stoudemire, DeSean Jackson and Chris Bosh, with a guest appearance by Ken Griffey Jr. serving up his latest Swingman design. In addition, the entire animated spot was highlighted by the artwork of Grotesk.

Ray-Bans Never Hide “Tomatina”

Ray-Bans latest campaign for “Never Hide” is aptly titled Tomatina as the Valencian town of Buñol is the backdrop for the yearly tomato festival. The short story features some amazing cinematics as the ZCDC crew who filmed the piece get down and dirty amongst locals in the saucy affair.  I don't much this really advertises Ray-Ban's but I have to say I like it a lot...

Adidas Is All In Ad

I'm Nike through and through until the day I die, but Adidas has definitely stepped it up in their new ad...almost looks like a Nike commercial (wink wink) Plus I am a die hard Norte Dame fan so you got love the Adidas Love...

Nike Better World 100% Recycled ad

I am always talking about the innovations that Nike makes, this past week I had a long talk about it.  I had a discussion with one of the Nike employees at the new Santa Monica store and he was super cool, its funny to see the love for the brand that is built by working for them. Anyways,  Nike just introduced the premise behind its Nike Better World initiative via video this week. Prescribed as a “film made from 100% recycled ads”, Nike Better World is also part Public Service Announcement (PSA), but without the lengthy preaching. Highlights all Nike’s efforts locally as well as globally in assistance with environmental issues, humanitarian cause, and others.  So go check out the ad and rock some Nike's why you are at it.

?uestlove X Nike

?uest is the coolest...he bought the first five sneakerheads in line their pair of his exclusive dunks!

Me X The Campus Style

I guess all my time spent looking at fashion blogs has finally turned into something...Check out this piece done on me for the fashion blog The Campus Style.