2011 Nike MAG: The Full Story

The Saga continues! Sneaker enthusiasts and fans of the 1989 movie Back to the Future II had to wait almost 23 years for their Nike MAG to drop. After all the video and event hype, an extensive behind the scenes video is presented here. Several of the personalities involved in the whole project go on the record from both Nike and Back to the Future’s teams including Tinker Hatfield and Mark Parker. The Nike MAG has now obviously been made available for collectors through eBay but this video hopefully answers any questions many might have regarding the process behind the greatest shoes never made.  I wish I had stacks in order to get a pair of these.  The bids on ebay were 10,000 and upward!

Back For the Future: MAG 2011 Nike

Me and my brother were talking about these today. I use to work for Nike selling shoes years ago and have always had a love for Nike. During my childhood Back to The Future was me and my brother's favorite movies! I told my brother ever since I can remember these have been in my Lexicon for what Nike shoes are! So excited just wish I had the scratch to bid on them.

Marty McFly's Closet

Following endless speculation about this week’s “secret” event going down in Los Angeles, Nike gives us an official teaser into the return of the Nike MAG, of course made popular by the Back to the Future film franchise. No further details are available but could this mean that the almighty Marty McFly petition finally worked its magic? Stay tuned for further news shortly.

USA Women's Soccer

Well it sucks that the Women's Soccer team lost the world cup today, but I'm happy for their recent success because I had no idea how attractive a lot of them are!  I have always had a big thing for female soccer players, and it is great to see some world class professionals be so damn attractive. These are two of my favorites, Hope Solo who is gorgeous I'm talking ridiculously pretty for any profession! As well as Carli Lloyd who is so hot as well.

Gatorade All Day Sessions: Miami

Gatorade BMX presents the first video in a new series titled “All Day Sessions.” This premier episode pairs Nigel Sylvester and Ralphy Ramos in Miami as they ride dawn to dark, covering a lot of ground and discovering everything that the city has to offer. Stay tuned for further videos from “All Day Sessions.”

Matt Stevens – MAX100 Book Project

If you wanted to buy me a classy gift for my future home...this is where its at!

For graphic designer Matt Stevens, that process is to mollify something else – his obsession of Nike Air Max 1. A continuation of his ongoing project, Air Max 1-A-Day, where he graphically re-animate a pair of Air Max 1 injected with influences, subject matter, and other daily stimulants. Already at his 60th pairs of designs, Stevens hopes his new MAX100 Book will permit him to finish and compile his creations in a printed matter form.

Nike 6.0 “Leave a Message” Trailer

I love woman who surf.  This summer at the US Open in Huntington Beach my jaw was dropping at all the gorgeous female pro surfers!  Guess who is leading the way in showing off the rise of the female surfers? None other than Nike!


Recent years have seen an astounding growth in female professional surfers, so much that the Swoosh’s alternative sports line Nike 6.0 rises to the forefront of the sport. To address this trend, Nike unleashes the trailer to “Leave a Message”, an ode to the culture featuring surfing’s most talented women. Enjoy the trailer until May 24th when the full film releases.

Nike & The Cool Kids Footlocker “Get Fresh Air” Commercial

Footlocker unveils a star-studden new commercial to a special tune by The Cool Kids. The piece features Amar’e Stoudemire, DeSean Jackson and Chris Bosh, with a guest appearance by Ken Griffey Jr. serving up his latest Swingman design. In addition, the entire animated spot was highlighted by the artwork of Grotesk.

Adidas Is All In Ad

I'm Nike through and through until the day I die, but Adidas has definitely stepped it up in their new ad...almost looks like a Nike commercial (wink wink) Plus I am a die hard Norte Dame fan so you got love the Adidas Love...

Nike Better World 100% Recycled ad

I am always talking about the innovations that Nike makes, this past week I had a long talk about it.  I had a discussion with one of the Nike employees at the new Santa Monica store and he was super cool, its funny to see the love for the brand that is built by working for them. Anyways,  Nike just introduced the premise behind its Nike Better World initiative via video this week. Prescribed as a “film made from 100% recycled ads”, Nike Better World is also part Public Service Announcement (PSA), but without the lengthy preaching. Highlights all Nike’s efforts locally as well as globally in assistance with environmental issues, humanitarian cause, and others.  So go check out the ad and rock some Nike's why you are at it.

?uestlove X Nike

?uest is the coolest...he bought the first five sneakerheads in line their pair of his exclusive dunks!

Nike SB Commercial

I cut together this little Nike SB commercial from some footage I shot when my good friend Luke Tilt came to visit me. Check it out...

Nike Frees "Free Yourself" Ad

I had an idea for a Nike Free commercial like this a couple years ago.  Except everything was shot at shoe level so you could see the Free's were able to do a bunch of different things.  This is a really cool commercial but at times people are definitely not wear Frees(the people roller skating, or playing football)...

The Black Mamba: Second Trailer

Earlier today, Kobe Bryant and Robert Rodriguez presented the second trailer to the upcoming The Black Mamba movie, the second trailer to The Black Mamba features Kanye West as Boss, Danny Trejo and Bruce Willis.

Nike SB "Around The World"

Nike SB does a great job with their new video Around The World. The work is an collection of highlights taken from footage captured in 2010 on several different tours. Starring Stefan, Grant, Wieger, Lewis, Daniel, Youness Amrani and Chet Childress.  There are some really cool time lapse and stop motion shots in the video, my favorite  is of the ATL skyline near the very beginning.

Nike Stadiums: Nike 6.0 “Snowboard Trip”

In this video some of Nike’s 6.0 team, the crew head out from New York in the early morning, giving them time to pack, fuel-up and drive all the way up Killington Vt. and some of the best snowboarding in the country.  Which is perfect because all of the snowboarding gear that 6.0 is making right now looks like the best that you can buy!

Gatorade “Go All Day” with Nigel Sylvester

This year, Gatorade’s theme is “Go All Day.” In celebrating that theme, Gatorade wanted to start doing research on the non-traditional sports like BMX, so they hit up team rider Nigel Sylvester and asked him If you could go anywhere in the world to ride bikes with friends, where would you go? After lots of research and different ideas being thrown around Japan was chosen as the destination. If you aren't into BMX this is still an interesting video, there are some really cool shots of Japan and the city of Tokyo. All in all the video documents the trip, from the riding and research, to the culture and adventures.

NikeTown London – Welcome Back

Today I went to my old Nike Store to say hello to my old managers and teammates. Everyone was super cool and excited to see me which is always a great feeling. The store has really stepped up its inventory and has some new really cool stuff.  But it has nothing on the revamping that was just done at NikeTown London, which re-opened for business earlier this month. The retail space now comes in as one of the crown jewel’s of Nike’s retail empire with a phenomenal experience accompanying the massive space. Multi-Olympic gold medalist Carl Lewis was on hand together with English Premier League superstars Cesc Fabregas and Theo Walcott of Arsenal and Ashley Cole and Dider Drogba to help showcase the whole store.

Nike SB Zoom FP – Commerical

Nike SB have launched a new campaign for a newly designed Nike SB Zoom FP sneakers. The official commercial includes casting by the riders themselves and it cleverly shows the sneakers getting X-rayed to bring attention to the features of the sneakers. The video also show cases each riders’ personalities and characters as to add depth to the riders themselves as more than skateboarders. Zoom FP is the lightest sneaker in the SB range and is equipped with the Zoom Air technology, one-piece inner booty construction, flexible and grippy herring bone sole and seamless uppers.

Nike "The Love"

Nike has just launched this video in attempt to capture the essence of its most dedicated fans. Entitled “The Love”, the clip is predominantly shot in slow motion and showcases a spectrum of fans. Working track athletes, ballers, sneakerheads and more, the clip also displays fans from all ages, each of whom are equally enthused by the world of Nike products.

Nike "The Love" from Lionel Cook for RAG Productions on Vimeo.