Legendary Hip-Hop Trio Works Creatively With Nike for New SportMusic Release.
For their first collection of new material in half a decade, legendary hip-hop trio De La Soul chose to work with Nike instead of a Big Four record label or even an indie. For their new 44-minute workout LP, "Are You in?: Nike+ Original Run," arriving in the iTunes Store tomorrow, the 20-year music veterans said they were never looking for a brand to support them; they merely found a generous partner who also wanted to be a creative collaborator. Or vice versa.
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