on Vimeo.
As you can tell from this vimeo clip, a remix of Gucci Mane’s “Brooklyn (We Go Hard)” isn’t the only thing Mos Def is applying his signature style to. UNDRCRWN, the Brand for Champions, announces their partnership with legendary MC and Actor, Mos Def. The two-series collection consists of flavorful assortment of tees, jackets and headwear that match the character of the artist himself.
Dustin Canalin, creative director explains, “We took Mos Def’s DNA and applied it to ours. Many of the items incorporate the colors and cover print from the 2004 Dead Prez album Revolutionary But Gangsta, but also include personalization from Mos Def’s own life… A lot of it is just playing around with the unexpected, and saying, ‘People always do this, let’s go a completely different route.”
The first installment of the “Mos Def Collection” drops March 18th, 2009 and will be sold on UNDRCRWN.com and select UC retailers nationwide.
Preview the collection after the jump…
Dustin Canalin, creative director explains, “We took Mos Def’s DNA and applied it to ours. Many of the items incorporate the colors and cover print from the 2004 Dead Prez album Revolutionary But Gangsta, but also include personalization from Mos Def’s own life… A lot of it is just playing around with the unexpected, and saying, ‘People always do this, let’s go a completely different route.”
The first installment of the “Mos Def Collection” drops March 18th, 2009 and will be sold on UNDRCRWN.com and select UC retailers nationwide.
Preview the collection after the jump…
Brooknam T
Boogie Man T
RBG Flag T
Mos Caricature T
RBG T
Mos & Asher Roth
Mos Def with creative director Dustin Canalin
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